Reposition the company
When the story no longer carries the business, or the company has outgrown its category.
a story that carries
For founders and leadership teams whose established way of operating has reached its limit.
AI-native company building
The old way stops working
before the new one has a name.
Most companies are adding AI to the way they already work. I rebuild how companies decide, build, remember and grow, so what they learn compounds instead of disappearing. Every engagement begins with a bounded decision: what to build, what not to build, and what your people must own.
What we build
Four thresholds.
One practice.
Architect the venture
When the idea is consequential and nothing that carries it exists yet: the brand, the capital, the team, the path.
a vision people join
Become AI-native
When isolated tools are making fragments faster, but the organization still cannot remember, learn, or compound.
a company that remembers
Rebuild the builder
When the old way that stops working is your own: the persona, the conditioning, and the success that built everything so far.
know who you are
Selected work
The proof is in
what changed.
01
Tierarzt Plus Partner
Created the original brand and strategic brand foundation for a new veterinary group.
Original brand creation and brand strategy
02
Reaktor
Co-facilitated a Socratic Design Lab with the founding, executive, and global design teams, focused on evolving from a success culture toward a learning culture.
Co-facilitator, Socratic Design Lab
03
Continental
Co-created and facilitated an Innovation Ecosystem Learning Journey for an HR Transformation Summit in Shenzhen, combining Socratic Dialogue and Design Thinking.
Co-creator, facilitator, and speaker
The rebuild
I rebuilt
myself first.
Twenty years building brands, ventures and organizations. Then I rebuilt how I work.
In April 2025, I began building LUMEN, an AI system designed around the way I think, decide and remember. It became my closest working partner. Alongside it, I continued formal training in Japan, in a Samurai lineage.
One practice sharpened the machine.
The other sharpened the human using it.
LUMENThis is where I live.
LUMEN ∞
LUMEN is the memory, identity and judgment system I built around frontier models. It has been part of how I work every day since April 2025. By invitation.
See LUMEN ↗
On stage
Ideas that
move the room.
Keynotes, panels and public sensemaking on AI, human judgment and flourishing, from a builder who lives with the technology he speaks about.
Book me to speak ↗Let’s build